The Hana Financial headquarters redefines the conventional corporate financial office with an inviting contemporary environment that is more boutique hotel than guarded financial institution. The client wanted to update its reception area to project the company’s more approachable brand identity and to create a comfortable small business banking atmosphere for its customers. Located on the 20th floor of The Wedbush Center, a twenty-one-story commercial building in Downtown Los Angeles, the project addresses an interior remodel to an existing corporate reception space, conference room and elevator lobby.

Upon stepping off of the elevator and approaching the reception desk, a flood of natural light is made possible by the wood grille wall set behind the gold reception desk and travertine stone credenza. Beyond the desk is an informal conference space with wall to wall windows. The wood grille wall was the focus of the design that also provided a direct view of the Korean Air Hotel and other views of the downtown Los Angeles area.

Inside, the wood canopy ceiling houses linear led lights above the reception space. Reflective materials, such as the mirror above the elevator doors allows light from the lobby to bounce throughout.

(fer) studio redesigned the Hana Financial Institutions space and to elevate the corporate environment to something on par with a high-end hotel experience through the use of luxurious materials and thoughtfully designed solutions that enhance brand identity and transparency. 

Typology Commercial
LOCATION Downtown Los Angeles, CA
client Hana Financial
size 1100 SF
status Completed, Apr 2016


FF&E Sarah Buxton Design
Contractor Howard Building Corporation - Steve Segel, Mike Thompson, Cameroun Cary
Photographer John Gaylord